nick wright planning
NEWS
social reporting
By Nick Wright
on February 17, 2009
all posts
community engagement
culture change
Other posts give further useful insight into facilitating dialogue from a journalist's perspective - I found this post, on capturing stuff, conversations and stories, particularly interesting. How can social reporting help planning? I believe it has the potential to help transform community consultation into a vehicle which builds momentum for change - so community engagement extends to become a powerful tool for implementing change, much more than simply a means of finding out local people's views. The result would be that future plans for communities, rather than being dismissed as top-down impositions, are instead driven forward by local communities - which, I believe, is exactly the philosophy behind the community engagement strand of the ongoing modernisation of Scottish planning as well as the work of forward-thinking organisations such as the Prince's Foundation for the Built Environment. That's the theory, anyway. The next stage is to find an opportunity to put it into practice... and I'm working on that.Social reporting is an emerging role, a set of skills, and a philosophy around how to mix journalism, facilitation and social media to help people develop conversations and stories for collaboration.
While mainstream reporting is usually about capturing surprise, conflict, crisis, and entertainment, and in projecting or broadcasting stories to audiences, social reporters aim to work collaboratively with other people, producing words, pictures and movies together. They may challenge and even provoke, but social reporters are sensitive to the resources and parameters of the group, community or organisation they reporting for. They are insiders rather than outsiders.